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Touchstone Energy® Cooperatives Recognize Co-op Employees as Brand Champions
ORLANDO, Fla.—Eleven co-op employees from across the country were awarded the 2013 Brand Champion Award May 15 at the annual CONNECT® Conference in Orlando, Fla. Penelope Hinson, manager of public relations, marketing and energy management for Horry Electric, was among the 10 dedicated co-op employees recognized for their exceptional efforts in making the Touchstone Energy® Cooperatives brand come alive with our members and delivering real value.
The Brand Champion Award shines the spotlight on dedicated employees in various job roles who have shown exceptional leadership, effectiveness and consistency while locally or regionally building the brand. These employees exhibit innovation, integrity, accountability and commitment to community while proudly serving their members.
Dave Champion of Eastern Illini Electric Cooperative; Darryl Edwards of Mountain View Electric Association; Bob Wilson of HILCO Electric Cooperative, Inc.; Marian Douglas-Hicks of Flint Energies; Candi Waford of Shelby Energy Cooperative; Heidi Weber of Jo-Carroll Energy; Theresa Lackey of Midstate Electric Cooperative; Penelope Hinson of Horry Electric Cooperative; Joan O’Fallon of Polk-Burnette Electric Cooperative; Anne Harvey of Pedernales Electric Cooperative and Shana Read of Kansas Electric Cooperative were all nominated for their outstanding contributions to the development, growth and success of the Touchstone Energy brand.
“The recipients of the Brand Champion Award are shining examples of why the brand is as strong and successful as it is today,” said Jim Bausell, COO of Touchstone Energy. “This type of leadership on behalf of the Touchstone Energy brand has had an impact in their respective local, regional and state communities.”
“Receiving the award was a complete surprise and such an incredible honor,” said Hinson when she was notified about being one of employees to receive the award this year. “I’m a firm believer in the brand and proud to have been part of it since its inception.”
“The neatest thing about the Touchstone Energy brand is that co-ops were already living up to values conveyed in the key messages of the brand,” said Hinson. ” We are local; we’re here to serve our members and there is a definite cooperative advantage.”
“It’s been exciting to see the brand grow and spread among cooperatives, our members and our communities,” added Hinson.
“Touchstone Energy’s success as the national brand for electric cooperatives is attributed to individuals like Penelope and the other recipients who truly live the “power of human connections,” said Bausell.