Horry Electric celebrates 70 years with updated mission

Today, April 24, Horry Electric Cooperative is celebrating 70 years of service to the people and communities of Horry County. “As you increase in your number of years, it’s important to look back and take stock of where you’ve been and map out a plan for the years ahead,” says Johnny M. Shelley, president of the board of trustees of the Cooperative. “That doesn’t just apply to people, it also applies to businesses.”

Shelley told about the upcoming celebration in his address to the members of the 2010 Annual Meeting of Members, held earlier this month.

The announcement was an excellent segue into sharing recent activities of the board.  “Your representatives on the board of trustees recently participated in a strategic planning session, which included an evaluation of the strengths, weaknesses, opportunities and challenges facing Horry Electric,” he explained. The development of a mission statement and a commitment to the seven guiding principles for cooperative businesses were among the primary goals of the session. “We also renewed our commitment to the four core values that make us a Touchstone Energy Cooperative,” he continued, listing each one. “Integrity. Accountability. Innovation. Commitment to Community.”

The updated mission statement, developed during the planning session, was introduced to the management team at Horry Electric just before the Annual Meeting of Members. “This mission statement, as well as the list of strategic initiatives that resulted from our planning session, will help us maintain our focus and steer us on our course,” he said.

The updated mission statement was formally adopted at the April 22 meeting of the board of trustees.  “Our mission is simple,” explained Shelley. “Horry Electric Cooperative, Inc. is a non-profit, member-owned organization providing information and energy-related services on a fair and equitable basis.”

The  groundwork has been laid by the board of trustees for Horry Electric’s strategic plan. “But the majority of work is still left to be done,” said Shelley. “The management team is now responsible for the next steps, which include refining initiatives and goals; developing strategies and objectives; developing action plans; documenting a formal strategic plan and then presenting it back to the board of trustees for approval.”

The plan, once approved, will serve as a guide for Horry Electric Cooperative for many years to come.

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